Good morning
YEA Content Intelligence
All Clients
Loading…
Add a Client Project
Create a client manually. The Client ID links it to the matching client in the Project Brief tool.
Client Info
Lowercase slug. Must match the client's name in the Project Brief tool so its brief auto-syncs here.
Monthly Content Volume
How many posts per platform each month (from the Project Brief deliverables).
Linking to the Project Brief
The Client ID above is the link. Once this client's brief is pushed from the Project Brief tool (item_type probrief → /api/ingest with the same client_id), its Brand / Audience / Pillars / Banned-words fill in automatically under Client Insight → Project Brief.
🏯
Sumido Midvalley Southkey
挽肉の道 · Japanese Hikiniku · JB Soft Launch April 2026
Active
📄 Project Brief
🎨 Brand Guide
🔍 Search Radar
✎ Notes
Strategy Brief
SUMIDO
挽肉の道 JAPANESE HIKINIKU RESTAURANT
DATE
2026.05.27
YEA Business · Project Team
CONFIDENTIAL @ 2026
Character
7.5
Capacity
6.0
Capital
8.0
Condition
7.0
Connection
6.5
Credit
7.5
Avg Score
7.1
01
Project Background
Target GEO
Johor Bahru — Midvalley Southkey catchment (working professionals + JB families)
Business Goal
Soft launch awareness, drive first 1,000 covers in 30 days, secure 200+ Google reviews
Current Status
Soft Launch April 2026 · Pre-opening hiring + concept teaser
Main Challenge
Educating MY market on "挽肉" (hikiniku) — a category most diners haven't tried
02
Strategic Overview
Position Sumido as JB's first dedicated 挽肉 (hand-mashed beef) concept restaurant — premium ingredients, theatrical preparation, accessible price. Build the cuisine category education AND the brand story simultaneously. Lean heavily into video-first content (TikTok / Reels / XHS) to dramatize the hand-mashing and grill ritual. KOC seeding before soft launch to flood feeds with authentic first-impressions on opening day.
03
Budget
Google
$0
Meta
$2,400
Others
$0
Influencer (KOC)
$1,800
Total
$4,200
04
Deliverables
Content Output (per month)
XHS: 5 posts/mo
Facebook + IG: 5 cross-posts/mo
Reels Video: 2/mo
TikTok: 2/mo
KOC seeding: 4 L1/L2 KOCs/mo
Platforms
XHS Facebook Instagram IG Reels TikTok
Production
On-site shooting INCLUDED
Monthly half-day shoot covering: hand-mashing process, grill plating, customer testimonials, "behind-the-counter" reels. Designer/Editor: Ke Xin.
Industry: F&B · Japanese Restaurant
Website: (launching with soft launch)
YEA System — Project Brief v1 — Page 1
CONFIDENTIAL DOCUMENT
Project Team
Project Manager: Shaine Wong
Content Writer: Yu Wen
Designer / Editor: Ke Xin
Contract: 6 months · Apr 2026 – Sep 2026
Production Shooting: Yes (monthly half-day)
Quick Actions
Brand Guide · loading…
Search Radar · enter a keyword for live Search Insights + Content Strategy
✎ Notes
Saved
Ideation Workbench
AI ideation · topic cards → approve → auto-drafted at month start
Pick an idea in Ideation → click Generate full content, and the finished draft from the writer team shows up here — edit it, save, then send to the Calendar to schedule.
⚙ Skill Studio
Read-only view of the live content pipeline — what runs, in what order, and the key rules each skill is following right now. Skills are edited via code deploy, not from here.
Workflows
Model Pricing
◉ Cost & Usage
OpenRouter API spend — every content-generation call, per client & model. Admin only.
→
Loading spend data…
Chat with Writer Team
Chat with the writer team and test skills + models live · the same writers and models configured in Skill Studio
Writer team (same skills and models as Ideation / Drafting) · @ to call one writer, or let Run all do the full pipeline
Team Management
Manage access, roles, and client assignments
Admin
Full Access
Onboard clients, manage team, approve/override all content, access settings.
Editor
Create & Edit
Create campaigns, approve topics, generate & edit copy for assigned clients.
Viewer
Read Only
View campaigns and copy. No editing or generation permissions.
Members (5)
MemberRoleAssigned ClientsLast ActiveStatusActions
AW
Alex Wang
alex@yea.agency
 Admin All clients Now Active You
SL
Sarah Lim
sarah@yea.agency
 Editor
Klinik Suri FitNow
3h ago Active
MT
Marcus Teh
marcus@yea.agency
 Editor WayCafe Yesterday Active
JN
Jana Ng
jana@yea.agency
 Viewer
All clients
4d ago Active
?
Pending Invite
zara@yea.agency
 Editor — Never Invited
Client Settings
—
Manage brand profile, content pillars, and Project Brief
Profile
Brand Context
Project Brief
Danger Zone
Client Profile
Set by the per-language counts under Platforms & Monthly Volume.
Team Assignment
SL
Sarah Lim
Editor
AW
Alex Wang
AdminOwner
Client Overview
Onboarded15 Jan 2026
Campaigns generated5
Total copy pieces42
Project Brief versionv2 · 10 Apr 2026
Notifications
Notify on copy ready
Notify on topic approval needed
Content Pillars
💎 Skin Education ✕ ✨ Treatment Showcase ✕ 🌿 Wellness Tips ✕ ⭐ Social Proof ✕
Banned Words / Topics
❌ medical claims ✕ ❌ before/after ✕ ❌ guarantee results ✕ ❌ competitor names ✕
Formatting Rules
Max 200 words per post ✕ Use BM as primary language ✕ End with CTA ✕ 3–5 hashtags ✕
Brand Voice & Tone
Target Audience
Current Project Brief
📄
KlinikSuri_Project_Brief_v2.pdf
2.4 MB · Uploaded 10 Apr 2026
Active
This Project Brief is the source of truth for all AI content generation. Uploading a new version will re-extract all brand context and apply to future campaigns.
Upload New Project Brief
📤
Upload v3 Project Brief
This will become the new active version
Project Brief Version History
v2 · 10 Apr 2026
Updated tone guidelines + 2 new pillars
Active
v1 · 15 Jan 2026
Initial onboarding brief
Archive Client
Archiving hides this client from active views. All data, campaigns, and copy are preserved. You can unarchive at any time.
Delete Client
Permanently deletes this client and all associated campaigns, topics, copy, and Project Brief files. This cannot be undone.